Archive for January, 2010
To Buying Eco-Friendly Products A Shopper’s Guide: Is it Green?
To Buying Eco-Friendly Products A Shopper’s Guide: Is it Green?
Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.
In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.
But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.
[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]
Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.
To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:
1) Above all, use common sense. Ask yourself …
- Is the product friendly to the planet?
- Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
- Is it nontoxic, recycled, cruelty-free and/or fair-trade?
2) Look for Certifications/Associations
Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.
- Household Products — Green Seal; Certified Biodegradable
- Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
- Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
- Wood — Forest Stewardship Council
- Green Business Practices — Green America Approved
3) Read the Ingredient List
If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.
4) Is the Product Fair Trade Certified?
Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)
5) Is the Product Vegan or Vegetarian?
According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.
Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!
Report Links:
Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)
Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.
Going Green-6
The Plastic Bag: Ban Or Save?
The Plastic Bag: Ban Or Save?
As part of the conservation and environmental movement worldwide there are several campaigns aimed at banning the plastic bag. These fit in perfectly with going green at home and with our longer term life styles.
A quick search on the web will take you to the San Francisco Bay Area, “Bay vs Bag”, to the Daily Mail’s (UK) “Banish the Bags” as well as similar situations in Canada, Holland, China, elsewhere in the US and even Zanzibar.
A lot of the focus is based on the damage done to wild life, including sea mammals and birds; the effects on waste and the average number of bags used per person in different countries. In one of the lists I saw, Singapore was topping the list at 625 bags.
One of the targets is to reduce by 10% the yearly consumption of these bags.
On the other hand there are also “Save the Plastic Bag” campaigns, with the plastic industry behind it. Their main focus is highlighting what they call misinformation. Their points are based on “exaggerations” on the damage done to wild life; errors in how plastic bags are made (from ethane gas that would otherwise be burnt and not petroleum); effects of co2 vs methane; potential job losses and so on.
On the banning side of the argument, there can be exaggerations as well as questionable scientific data – questionable as in anybody can question it, after all to have an argument you must always have at least two points of view.
From the “saving” the industry point of view, there can be many counter arguments to the data that is presented. And this is quite understandable, after all their industry could be hit very badly. (This just reminds me that all businesses have a life time curve that goes from birth, to growth, to maturity and finally to demise. The time scale can be as short as a year to as long as a hundred years or more, but the end result is that it is replaced by something else).
Some of the arguments are saying that nets and not plastic bags are causing marine life casualties, that paper bags are a worse alternative (side stepping the plastic bag issue) and basically attacking the “plastic bag misinformation campaign”.
Very probably both sides are looking to make their points by reducing or ridiculing their opponents point of view. But the overall issue is still there – are plastic bags affecting our environment?
To get back to the plastic bag banning situation, where paper bags have the negative effect of more trees cut, the information that is being retrieved is very important. But it must also be as objective as possible. Having said that, we know that it takes literally centuries for plastic to degrade and this should be the foremost argument.
Just to expand a little on the paper bag argument, which is totally reasonable, the option is not to cut more trees. The options are to recycle and use bio-degradable alternatives.
In the old days, when plastic bags hadn’t been invented but grocery shops had, natural fiber bags were used and the customers were the ones who brought their own to the shop.
With just a little effort on the individual front, these campaigns wouldn’t be necessary.
Want to know about environment and natural living? Information, news and facts can be found at: http://natural-living-tips.com/
Ekotribe Touts Solar Powered iPod Charger While the green movement strives to reach every major industry on the planet, it’s important to not overlook the little battles while the big ones are being waged. In this regard, Ekotribe is hoping. Evolution of Solar Cells – Scientific, embedded, biomedical … With the non-renewable sources of nature diminishing and the global warming effect increasing, Solar energy is vital in the present times considering the fact that the power demand in the world is a never ending process. … Free PDF: Solar Power: Free Power for the Future | Free ebook … Download free Energy and Environment – Solar Power pdf ebook: Solar Power: Free Power for the Future at Ebookoo.net. The Future is Bright for Solar Lights | Promo Codes What do you think of when someone says solar lights? Quite a few of us will get an image in our head of the old first generation solar lights that were really plain looking; with big, bulky solar panels that just screamed ugly. Total Solar Eclipse & New Moon in Cancer; Second Jupiter … There is so much going on in the skies, pointing us into the direction of a deeper understanding of where we are in our life, helping to gain more clarity and a.Convertor Of Solar