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Who’s Greener? Yahoo Vs Google

Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:
 

1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.

Farmers market with Chef Carlin

Against GM Foods

Genetically modified (GM) foods are not being found to be safe for humans, or for the environment. There are a number of reasons why there a growing number of people are against GM foods. Are Genetically Modified Foods Safe? The reason to resist the growth of GM food in our diet is that it has a negative impact on our environment; plants and animals grown organically are not distorting their genetic makeup.

And in the rush to accelerate the production of genetically modified foods, scientists are short cutting testing methods. Recently, the United States Tufts University, School of Medicine was involved in testing the effects of genetically modified rice directly on children (by-passing the usual practice of testing on animals). This direct testing on children created controversy and a formal letter of protest from 22 international scientists to the University; the protest letter has been made public through various social media. 
 
The letter protested the use of children as a breach of medical ethics code since children cannot legally give their consent (since it is not deemed to be informed consent) to participate in experiments. As Professor David Schubert, Salk Institute of Biological Studies said, “…it is completely immoral to feed this rice to children without proper safety testing … [i]t’s like putting a new drug on the market with no toxicology or safety trials”.
 
In defense of their position, the Golden Rice Organization issued a press release that states they “…us[ed] the correct Chinese and US government approved processes, the trials in China went ahead last year with the formal approval of their parents and the understanding of the children”.   How do children understand the impact of genetically modified food on themselves or the environment? It’s a complex subject that many adults have a hard time understanding. Also, how can anyone (parents, children, or testing scientists) understand what the long term effects of genetically modified “golden rice” are on the human body without prior study or testing? 
 
More importantly, will the overall risks of genetically modified foods over time out weigh the alleged benefits? Farmers have cross-bred plants and animals for hundreds of years to improve their products. Improvements to size, produce yield, taste, hardiness have been achieved through relatively natural means and within nature’s own boundaries; different species were not bred together.
 
With the discovery of DNA and a method of gene extraction, the concept of genetic modification was born. The intent of genetic modification is to create food that grows quickly, yields much, is resistant to pests, to disease, and to other natural events. However a number of scientists respond that the benefits are not worth the risks; genetically modified foods often become resistant to herbicides and pesticides requiring ever increasing amounts. There is the suspicion (still unproven) that pollinating bees have been affected by the increasing use of these chemicals and that both pollinator and predator species have been affected by the genetically modified crops (also known as transgenic crops) through habitat destruction and use of dangerous herbicides and pesticides. 
 
Since the introduction of genetically modified foods, some scientists are reporting that food-related illness has increased. The only published human feeding study confirmed that genetic material in genetically modified soy transferred into the DNA of intestinal bacteria and continued to function. What long term impact will these foods have on the population and the environment?  There are many more potential risks in the development of genetically modified foods. Animals that were fed genetically modified feed appeared to suffer from increases in fetal death, low birth weight, sterility, and more. The concern is that human reproductive failure and sterility or infertility will be long term consequences to using GM foods.
 
In the US, the Department of Agriculture reports that cotton and corn crops have been genetically modified to produce their own Bt toxins since 1996. Bt modified crops are insecticidal crystal proteins and are considered effective against crop-damaging caterpillars. The toxins are considered important for pest control and since resistance to herbicides and pesticides is growing, the sentiment is that these genetically engineered Bt toxins will help to protect the crops. The issue with the GM Bt toxins is that they are considered serious allergens; ever wonder why so many more children and adults are exhibiting allergic reactions than ever before?
 

The problem with genetically modified foods is that there is also a reaction for the action; unfortunately, globally, in our rush to grow food supplies, we have not taken the time to properly test and research the long term impacts and effects of genetically modified foods. It is easy to be against GM foods - our planet is at risk.

To read more about genetically modified foods and the healthy alternative – organic foods, please visit Is Organic Food Better?
Kris Bovay is the owner of Voice Marketing Inc, the business and marketing services company, with a difference. She is also the owner of a small business website, more-for-small-business.com and an organic food website, Organic Food For Everyone. Kris has 25 years of experience in leading large, medium and small businesses … and a life-long passion for healthy food and a healthy environment. Copyright 2008 – 2009 Voice Marketing Inc.

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Economics of Solar

GM Foods Against

Genetically modified (GM) foods are not being found to be safe for humans, or for the environment. There are a number of reasons why there a growing number of people are against GM foods. Are Genetically Modified Foods Safe? The reason to resist the growth of GM food in our diet is that it has a negative impact on our environment; plants and animals grown organically are not distorting their genetic makeup.

And in the rush to accelerate the production of genetically modified foods, scientists are short cutting testing methods. Recently, the United States Tufts University, School of Medicine was involved in testing the effects of genetically modified rice directly on children (by-passing the usual practice of testing on animals). This direct testing on children created controversy and a formal letter of protest from 22 international scientists to the University; the protest letter has been made public through various social media. 
 
The letter protested the use of children as a breach of medical ethics code since children cannot legally give their consent (since it is not deemed to be informed consent) to participate in experiments. As Professor David Schubert, Salk Institute of Biological Studies said, “…it is completely immoral to feed this rice to children without proper safety testing … [i]t’s like putting a new drug on the market with no toxicology or safety trials”.
 
In defense of their position, the Golden Rice Organization issued a press release that states they “…us[ed] the correct Chinese and US government approved processes, the trials in China went ahead last year with the formal approval of their parents and the understanding of the children”.   How do children understand the impact of genetically modified food on themselves or the environment? It’s a complex subject that many adults have a hard time understanding. Also, how can anyone (parents, children, or testing scientists) understand what the long term effects of genetically modified “golden rice” are on the human body without prior study or testing? 
 
More importantly, will the overall risks of genetically modified foods over time out weigh the alleged benefits? Farmers have cross-bred plants and animals for hundreds of years to improve their products. Improvements to size, produce yield, taste, hardiness have been achieved through relatively natural means and within nature’s own boundaries; different species were not bred together.
 
With the discovery of DNA and a method of gene extraction, the concept of genetic modification was born. The intent of genetic modification is to create food that grows quickly, yields much, is resistant to pests, to disease, and to other natural events. However a number of scientists respond that the benefits are not worth the risks; genetically modified foods often become resistant to herbicides and pesticides requiring ever increasing amounts. There is the suspicion (still unproven) that pollinating bees have been affected by the increasing use of these chemicals and that both pollinator and predator species have been affected by the genetically modified crops (also known as transgenic crops) through habitat destruction and use of dangerous herbicides and pesticides. 
 
Since the introduction of genetically modified foods, some scientists are reporting that food-related illness has increased. The only published human feeding study confirmed that genetic material in genetically modified soy transferred into the DNA of intestinal bacteria and continued to function. What long term impact will these foods have on the population and the environment?  There are many more potential risks in the development of genetically modified foods. Animals that were fed genetically modified feed appeared to suffer from increases in fetal death, low birth weight, sterility, and more. The concern is that human reproductive failure and sterility or infertility will be long term consequences to using GM foods.
 
In the US, the Department of Agriculture reports that cotton and corn crops have been genetically modified to produce their own Bt toxins since 1996. Bt modified crops are insecticidal crystal proteins and are considered effective against crop-damaging caterpillars. The toxins are considered important for pest control and since resistance to herbicides and pesticides is growing, the sentiment is that these genetically engineered Bt toxins will help to protect the crops. The issue with the GM Bt toxins is that they are considered serious allergens; ever wonder why so many more children and adults are exhibiting allergic reactions than ever before?
 

The problem with genetically modified foods is that there is also a reaction for the action; unfortunately, globally, in our rush to grow food supplies, we have not taken the time to properly test and research the long term impacts and effects of genetically modified foods. It is easy to be against GM foods - our planet is at risk.

To read more about genetically modified foods and the healthy alternative – organic foods, please visit Is Organic Food Better?
Kris Bovay is the owner of Voice Marketing Inc, the business and marketing services company, with a difference. She is also the owner of a small business website, more-for-small-business.com and an organic food website, Organic Food For Everyone. Kris has 25 years of experience in leading large, medium and small businesses … and a life-long passion for healthy food and a healthy environment. Copyright 2008 – 2009 Voice Marketing Inc.

Global Warming is Caused by Both Man and Nature

It will take all of us to make a significant impact in the world against global warming. The earth is in trouble because of the pollution that we may have caused. It would seem that we are apathetic to the earth’s plea for help. Every natural disaster that is happening to the world, to us, is caused by us. We may have caused it directly or indirectly.

One of the more significant effects of the damage that we have caused this planet is global warming. We may have been feeling how it is a little warmer, how the seasons are all in disarray. It is cold when it should have been hot and it is hot when it should have been cold. Typhoons are also stronger than ever before, aside from the fact that it is more frequent. And haven’t you noticed how a little rain could cause floods? Don’t you find that weird? Well, these are all the effects of global warming and we should be alarmed by it.

That is why natural and environmental causes such as the earth day should be supported because aside from minimizing the use of electricity which is by the way one of the causes of global warming. It brings about social awareness to inform those who are oblivious to what is happening to the world and it re-educates those who are aware. Information is the key and it may be the cure if we do it together. Great things are going to happen. Just the recent earth day brought about great changes that will be felt by the people for generations to come. Can you just imagine the positive effects that this will bring to mankind? Earth will benefit if it continues yearly. Who knows maybe one day global warming will no longer be a problem.

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Detroit Auto Show, WTOL News

Recycle Your (Green Tip) Plastic Bags

If you have not given up plastic bag for your own reusable bags yet, no worries, you can still make a difference! Recycle them! How? Well, there are many ways you can recycle plastic bags. We have listed a few to get you started. Use your imagination!

21 Ideas for Recycling Plastic bags:

* for filler when sending packages or when you want to store fragile items.

* use old plastic bags for liners in your bathroom or office trash can.

* to pick pet waste.

* use them as baby bib.

* arts and crafts. (off site link)

* reuse plastic bags over and over when you grocery shop.

* store wet bathing suits in them when at the pool or beach.

* dispose of dirty diapers when out and about.

* put hubbies lunch in them instead of a lunchbox.

* litter box liners.

* use plastic bags instead of Ziploc bags when possible.

* store holiday items in them.

* as a cap when giving yourself a hot oil treatment.

* make a kite with your kids.

* as a toiletry bag when traveling.

* shred and cut them to make plastic bag confetti.

* use them as gloves when cleaning.

* have your kids put them over their shoes when playing in the snow to keep shoes dry.

* cut them in to big squares and let your children finger paint with them. (under supervision, of course)

* send them to the recycle bin at your neighborhood grocery store.

* or…avoid using plastic bags all together and REALLY make a difference!

This is just small list to get you started. There are MANY ways that you can recycle and reuse plastic bags. You can also Google “recycle plastic bag ideas” and you will find tons more!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

Eco-Friendly – Some Green Thoughts

How often when you go to the grocery store are you asked if you want paper or plastic grocery bags?  Well the best answer to that would be NEITHER.  To keep the U.S. stocked with paper and plastic grocery bags, takes about fourteen million trees and twelve million barrels of oil every year! Investing in a few reusable bags makes a lot of sense.

Think about those little paper receipts you get at the gas pump and the ATM machine.  If all people would simply note it in their checkbook, or in a small notebook when they made a purchase or withdrew money, it would be saving enough paper to encircle the globe fifteen times!

If every American would by one roll of recycled paper towels instead of the others, it would save over half a million trees. And how about turning the car off when you are waiting for someone, in the drive-thru lane  or stuck in a huge traffic jam?  When a car idles for more than a minute it is polluting the air and wasting your gas.

Cordless phones are replacing conventional phones.  But think about it… sitting in a recharging cradle and using up your electricity  twenty-four hours a day and every day of the week! Replace one or two cordless phones with your old conventional ones and you’ll save energy.  The old fashioned ones use only a tiny bit of electricity, and will work when the power is off. If you insist on the convenience of cordless phones, make sure the ones  you do get are Energy Star-rated, for high energy efficiency.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses. Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

stove demo in Phuket

Get Rid of Junk Mail

Four million tons of junk mail is sent every year…at least half of which is never even opened. You probably are aware that your name, address, and spending habits are regularly being traded and sold on the open market.  By investing half an hour now, you can rid yourself of most of the junk mail for up to five years…and save a few trees while you’re doing it.

So here are a few tips that you can work on to lessen the load of junk you get every day:

• Product warranty cards do not register your product…that was done when you purchased it. They are used to fin out about your interests and your income for the sole purpose of junk mail.
• When ordering something on the phone, tell them specifically to not give your name and address to other companies for any reason.
• Any time you donate money or order a product or service by mail, write on it in large letters, telling them not to sell your name and address.
• When the junk come by first class mail, cross out the address and bar code, circle the first class postage and write “refused: return to sender”.
• Your credit card companies are the worst offenders and probably sell your name and address more than anyone else. Stopping them is easy; you just need your address and social security number. One call does it all for agencies Equifax, Trans Union, Experian and Innovis. Dial 1-888-5 OPT OUT (or 1-888-567-8688) 24 hours a day.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

Farmers market with Chef Carlin

Green Technology Airline Flight Test

A Carbon Footprint is Impacted by Fugitive Refrigerant Gas Emissions

The United States and a host of other foreign countries are focusing on fugitive emission tracking for certain industries. The goal is to identify the amount of substances that are emitted into the atmosphere when a refrigerant gas leak occurs. This will give government officials at the EPA a better understanding of the amount of greenhouse gases harming the environment each year and contributing to global warming due to the ineffective management of refrigerant gases.

Fugitive emission takes place when an unexpected leak of a hazardous substance occurs in a system and the discharge is not contained in a vent, stack, or duct. This may be caused by a component failure, poor servicing, or a breakdown in some industrial process. When a system containing refrigerant leaks, these high global warming potential substances cause damage to the atmosphere. Certain refrigerant gases are not broken down in the atmosphere and end up entering the stratosphere and destroying the protective ozone layer over time.

Across the U.S. economy, refrigerant gases or fugitive emissions equal over 300K tons of carbon dioxide each year. Other countries have similar or worse outputs. Many environmental regulations, such as The Montreal and Kyoto Protocols, exist to reduce the escape of harmful substances, like refrigerants, into the atmosphere over time. There are additional goals to reduce the potential for global warming in the near future and to improve air quality in the long term by reducing the emissions refrigerant gases.

A select few refrigerant gases have multiple detrimental effects on the environment. Not only are they ozone depleting substances but they are also chemicals with a high global warming potential (GWP) which places them into the category of greenhouse gases which lead to global climate change. For many reasons, it is important to effectively monitor, track, and report refrigerant gas usage.

The EPA has finalized its rules pertaining to any fugitive emission occurrence, whether through evaporation or a leak. The regulations apply to several industries, including existing and newly constructed facilities with systems using refrigerant gas in their workplace heating and cooling systems. Other industries are industrial chemical manufacturing, electric services, pulp and paper mills, and petroleum refinancing.

Tracking fugitive refrigerant gases is required by facilities owning or operating HVAC-R systems or by manufacturers who produce them. The EPA has identified a number of dangerous compounds, among them chloroflurocarbons, hydrofluorocarbons, methyl bromide, halons, methyl chloroform, and carbon tetrachloride.

A particular concern for fugitive emission problems is with refrigerant gas, because it contains chloroflurocarbons and hydrofluorocarbons, two primary contributors to the weakening of the ozone layer and the increase in greenhouse gas volumes. Furthermore, refrigerant gas is used across many industries in refrigeration and cooling units, ventilation and air conditioning systems, and fire protection systems.

When a fugitive emission occurs, businesses are required to track the refrigerant leak rates and report annul refrigerant usage it to the EPA. One of the primary emissions scopes, fugitive refrigerant gas emissions are an integral part of an organizations carbon management requirements. Of the utmost importance is the determination of the HVAC-R system that is leaking and the capturing of the service event detail related to fixing the leak. Systems containing refrigerant gases must be inspected by EPA certified technicians and all service events must be logged when refrigerants are handled.

The new fugitive emission regulations provide a more standardized approach to thresholds identified by the U.S. Clean Air Act at the direction of the EPA. These include continuous monitoring, tracking of leaks, and reporting of leak repair, and containment.

Web applications and specialized tools can increase an organization’s efficiencies related to HVAC-R system maintenance, improve accuracy of refrigerant inventories thus saving money, and turn manual processes into a centralized, automated work flow. Development firms who specialize in the area. They ensure compliance and reduce the likelihood of substantial fines.

Daniel Stouffer, Product Manager at Verisae, has more information about fugitive emissions management. Refrigerant Tracker makes it easy to monitor, manage, and report refrigerant gas usage across multiple locations. Learn more at: http://www.Refrigerant-Tracker.com

Christians Earth Day

Earth day is coming soon (4/22/09). This month we have Easter as well…so it got me thinking. How should Christians respond to Earth day?

First, I think we need to keep it all in perspective. Yes, we are to be good stewards of the planet. However, we are not to be earth “worshipers.” The earth is just another thing in our lives that God wants us to be a good steward with. Yes, it is important…However, Jesus Christ and His shed Blood is much more important. Saving souls should be above saving polar bears. You know what I mean?

So, do I think Christian’s should celebrate Earth Day?

Sure. Just make sure you have this whole eco, green planet stuff in perspective. Make sure that you are lined up with the Word and that God is your priority and His will. Do not let being green override sharing the Love of Christ and your true God-given purpose.

All that said, I thought it would be cool to add some fun stuff to do for earth day…

Earth Day Activities:

Plant a tree. This could be a fun family project.

Recycle. Take those cans you have been saving and turn them in.

Make the whole day green. Make eco choices all day long.

Clean up. Take your family to the park and clean up the junk left by others.

Make a point to add more green. Add at least one more green activity to your life.

Go on a nature walk. Enjoy the beautiful environment that God created for you.

Organic. Visit your local Ma and Pa farmer and shop for some earth friendly stuff.

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

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THE 3 Rs – Lazy Ways to Reduce, Reuse and Recycle

The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.

Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.

Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.

Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.

Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.

Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.

Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).

TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.

Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com

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